Runway

Runway is an AI-powered creative platform for generating and editing visual content, with a focus on video creation. It provides tools that help filmmakers, video creators, designers, marketers, and creative teams turn ideas into visual content using generative AI.

Users can create video from text prompts or images, transform existing footage, generate visual effects, and experiment with AI-assisted editing workflows. The platform is designed to bring generation and creative production into a single workspace, allowing users to develop visual concepts without relying entirely on traditional production workflows.

Runway can be used for a range of projects, including short-form videos, cinematic concepts, advertisements, social media content, storyboards, product visuals, and creative experiments. Creators can start with a written idea, reference image, or existing footage and use AI tools to develop or modify the result.

The platform is built for both individual creators and professional creative teams. Filmmakers can use it for pre-production and visual experimentation, while marketers and content teams can explore concepts and produce visual assets for campaigns. Designers and digital creators can also use its generative tools to create and refine images and video.

Runway's main difference is its focus on AI-assisted visual production rather than general-purpose text generation. Its workflow combines generative video, image creation, video transformation, and creative editing tools in one platform, giving users a way to move from an initial concept toward a finished visual without switching between multiple specialized tools.

It is available through the web, with mobile access also available, and offers a free entry point alongside paid plans for users who need additional capabilities and usage.