Launch checklist

• Create the product page early — it can exist for weeks before you launch
• Write the maker's comment the night before, never on the morning of
• Get four or more screenshots ready; launches with four get roughly twice the click-through of launches with one
• Tell the people who already use your product that you're launching, and where

Monday gives you the full seven days of voting. Thursday and Friday are the most crowded. Neither of those facts is decisive — a good launch on a busy day still beats a thin one on a quiet day.

• Block the day. Answering every comment personally is the single biggest lever you have
• Reply with specifics — 'good point, here's the constraint' beats 'thanks!'
• Don't ship to production the same week; something will break and it will be during the thread
• Say what your product doesn't do. Founders who name a limitation get more trust, not less

The launch page keeps working after launch day — it's indexed, it's linkable, and it accumulates comments. The product page outlives it entirely.

Post an update a few weeks later. Followers you earned on launch day are the audience for your next one.